These multi-billion-dollar brands trust us.
What it is like
in the room.
Ally's Testimonial about coaching
Nina's Testimonial about coaching
Caroline's Testimonial about coaching
Fran's Testimonial about coaching
Ally's words of encouragement for coaching
Nina's words of encouragement for coaching
Caroline's words of encouragement for coaching
Fran's words of encouragement for coaching
Rehearse it here,
before it counts.
Who is in the room
High performers on the same climb, so you can encourage each other while you level up. Small enough that you get the chair, not a seat in an audience. Someone in the room has already had the conversation you are about to have. Nobody is performing. That is what makes the practice worth anything.
What happens
Find out what the people deciding need to see before they can say yes, then practice showing exactly that. High performance talent nervous system regulation training, so your biochemistry and your neuroscience are in alignment with your high performance game. Scripts for asking, for the pushback, and for the number, rehearsed until they sound like you on your best day. Practice the conversation with us first, live, so you are ready with both your words and your nervous system on the day it is go time.
What you leave with
The words, tested on people who will tell you the truth about them. A read on what your work actually looks like from the other side of the table. The one thing to stop doing, which is usually worth more than anything you start. A reputation inside your company that speaks before you do, so the people deciding already know what you bring.
Start free.
Go further when you want to.
Hot Seat Speed Coaching (Trial)
Free
Every week there is a live coaching call. The first 30 to 40 minutes are open. Anyone can join that part, no payment, no membership.
Sessions are recorded and may be published.
Courageous Conversations Coaching for Founders & Talent
USD $29/mo
Usually USD $99. Founding price.
- Every week, a live coaching call. Bring the thing that is stuck.
- The first 30 to 40 minutes are open to everyone. Members then move to a private room for 90 minutes of hot seat coaching.
- You get the chair. Not a lecture, not a replay.
- Come in with a mess. Leave with a next step you can take that afternoon.
- No application, no prep. Turn up and raise your hand.
- Founders and talent in one room, because someone in that room has already solved the thing you are stuck on.
Talent to Leader Promotion Fast Track Mastermind
USD $499/mo
Usually USD $999. Founding price.
- A small room of high performers on the same climb, so that you can encourage each other while you level up.
- High performance talent nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
- Find out what your manager needs to see before they can say yes, then practice showing exactly that.
- Scripts for asking, for the pushback, and for the number, rehearsed until they sound like you on your best day.
- Practice the conversation with us first, live, so that you are ready with both your words and your nervous system on the day it is go time.
- A reputation inside your company that speaks before you do, so the people deciding already know what you bring.
- Month to month. Take it for the stretch where it matters, stop when it does not.
Visionary Founder to Fundable CEO Growth Mastermind
USD $7,999/year
Usually USD $9,999. Founding price.
Paid in full. 12 months. Application only.
- Building the future can be a lonely business. This is the room where you stop carrying it alone.
- Fundable is a standard, not a lottery. You build the metrics story, the data room and the raise narrative that an investment committee already knows how to read.
- The grant and non dilutive track: the federal, provincial and state programmes you already qualify for, mapped to your business, so you fund the build without giving away a point of equity.
- Warm introductions to funding partners who have raised over $50M, and to venture specialists who have raised over $100M, made when your numbers are ready and not before.
- The team behind $38.8M raised in 2.5 years sits with your numbers and shows you what the people on the other side of the table are actually reading.
- Your own $1 million in 12 months roadmap, quarter by quarter, with an owner and a date on every move, so you stop rebuilding the plan every Monday.
- A monthly hot seat with Sheldon in a room capped at 20 founders. Bring the real numbers, make the decision you have been circling for a month, and leave with your next moves.
- Weekly visionary founder peer pod of 4 to 8 founders at your stage, so this week's problems get solved this week instead of costing you a quarter.
- The personal brand that makes you the obvious founder to back. Positioning, thought leadership and a key person of influence profile, so investors, clients and senior talent arrive already knowing who you are.
- Coaches, experts and mentors on brand growth, sales, finance and leadership psychology. Every play in the room has been run by a founder and CEO at your stage, with the numbers and the scars, not just theory.
- The agentic AI systems that do the work a founder should never do by hand, so the week gets shorter while the numbers get bigger.
- High pressure founder nervous system regulation training, so that your biochemistry and your neuroscience are in alignment with your high performance game.
- Build ARR and LTV out of the accounts you already have, because revenue that renews carries a higher multiple than revenue you chase.
- First right to a seat at the 50 Founders Mastermind Retreat and the path into the Brand & Growth Accelerator when you are ready for leveling up into hyper-growth mode.
See if you qualify.
Sheldon reads every one of these himself. The questions are here so he can tell what you are actually up against and whether this room is the right one for it. If it is not, he will say so and point you at the one that is.
Sheldon reads every application personally. You will hear back by email.
Coaching videos
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